Singapore’s lost-pet posts flood social feeds and shelter intake keeps climbing. When a dog slips the leash, the owner’s only tool is a printed flyer and hope. Nothing connects the finder on the street to the owner - or to the shop that knows them both.
60swhat a stranger gives a paper flyer before giving up
2 in 5pet owners lose their pet for a day or more (US industry figure; SG data is the pilot’s job)
0loyalty visits from a customer mid-recovery panic
Step 2 of 8 · The product
One tag. Three superpowers.
🏷️ Identity that lives in the wild
A printed QR card on the collar. No app for the owner, no subscription, no batteries, nothing to pair or charge.
📣 Recovery network
Anyone who finds the pet scans the same tag - a finder card opens with the name, photo and medical note, and one form messages the owner.
💳 Loyalty at the till
The same scan identifies the member at your counter. Staff tap once; points, pet profile and offers surface automatically.
S$0to the owner, forever, during pilot
0apps to install, either side
8 wkspilot, then you decide
Step 3 of 8 · Owner journey
Claim in about a minutedemo plays automatically
Scan the card →
“Claim this tag” Your mobile number
Send code
Code arrives by SMS
“Your PetPass code is 48120” one field, tap verify
Verify
Tell us about Biscuit
name · species · birthday medical note (never cut)
Save profile
Done ✓
+200 welcome pawpoints real stopwatch shown on screen
Welcome to PetPass
Every step is timed on the customer’s own phone. The stopwatch is part of the product - the pilot reports median and P90 from real devices, not anecdotes.
Step 4 of 8 · Finder journey
The stranger gets a job to do, in one scan
📷Scan the collar tag
🐕Finder card: Biscuit, photo, medical note
💬One form: name + where found
🏠Owner texted a reply link, reunited
Why it works on the street
No account, no login. Honest copy tells the finder exactly what happens to their number.
And a medical note can change what a finder does next - allergies, meds, “skittish”.
Step 5 of 8 · At the till
Zero keystrokes at your counter
The customer shows a rotating code from their PetPass page - or just gives their phone number.
Your till identifies them, sees the pet, applies the right offer. About the time it takes to scan a bag of food.
Manual lookuptoday
PetPass scanseconds
Mistyped numbers
Demo shapes. The pilot measures the real ones: per-transaction time from till-code timestamp to identify response, with its limits labelled.
Step 6 of 8 · What Pet Station earns
The P&L shows up weekly, by email
Identified sales
New sign-ups at counter
Repeat rate vs control
Discount spend
The guardrail
Discount spend pauses new offers automatically at 1.5× the agreed weekly budget - you never wake up to a surprise. Every number ships as CSV you keep.
Step 7 of 8 · The pilot
Small, measurable, yours to end
S$0
8 weeks · 2 stores · up to 2,000 activations
We print and deliver the cards. You scan at the counter.
Weekly P&L email + CSV exports from day one.
Go/no-go against agreed targets at pilot end plus two weeks. You decide.
What we measure together
Claim median/P90 from real stopwatches · finder reply rate · reunion rate · identified-txn rate · repeat rate vs control. Honest denominators, no vanity numbers.